Loose Change was tapped to produce a photo shoot for the launch of TYR Sport’s latest training shoe in collaboration with professional CrossFit athlete Alexis Raptis. Shot on location, the visuals highlight the shoe’s technical design and performance features, brought to life through the raw, athletic energy of one of the sport’s elite competitors.

Our team handled creative direction and photography, delivering a cohesive set of high-quality visuals tailored for digital campaigns, social media rollout, and product marketing.